EZine Everything

EZine Ad Tracker
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Ad Tracking SuperTips
by Harvey Segal
Preface
Chapter 1 Introduction
Chapter 2 Why You Need An Ad Tracker
Chapter 3 How An Ad Tracker Works
Chapter 4 Which Ad Tracker For You ?
Chapter 5 Super Ways To Use An Ad Tracker
Chapter 6 Testing With An Ad Tracker
Chapter 7 Ad Tracker Reviews
Appendix 1 How To Make Money With This Book
Appendix 2 Resources
Appendix 3 About this Book

Sample Read from Inside Chapter 4.2
Feature List
Here is a comprehensive list with descriptions of the main features you can find in the ad trackers currently on the market.

1. Visitor Tracking Features
1.1 Basic Visitor Stats
1.2 Return Visitors
1.3 Action Tracking
1.4 Full Site Tracking
1.5 Remote Site Tracking

2. Campaign Features
2.1 Campaign Start/End Dates
2.2 Sub Campaigns
2.3 Link Checking
2.4 Redirect Files

3. Report Presentation
3.1 Basic reports
3.2 Extra reporting features

4. Other Features
4.1 Split Run Testing
4.2 Sub Users

Sample Read from: 2. Campaign Features
2.1 Campaign Start/End Dates
Are you planning to run many campaigns, maybe for many different products ?
Keeping tight control of such promotions can be time consuming so a handy feature in a tracker is to accept start and end dates which will allow it to provide you with an overall summary of all of your current, expired, and scheduled ads.

Notify you when an ad is due to start or end. Knowing when an ad is going to end can give you time to evaluate the results and renew it before it the expiry date.

2.2 Sub Campaigns
How would you like to promote a product in multiple forums or ezines and not have to create a tracking campaign each time ?
You can do this with sub campaigns.
You just need to create the tracking URL once, for example
http://www.yourdomain.com/cgi-bin/a/b.cgi?mynewproduct
Then for each campaign you simply invent a different suffix and attach that to the URL using the appropriate tracker format.

So for example if you want to mention your product in ezine number 1 you might have an URL like this http://www.yourdomain.com/cgi-bin/a/b.cgi?mynewproduct_ezine1 Your tracking reports which show how many clicks have been made to that page from all the different sources will look something like this:
Sub Campaign
Hits

ezine1: 30
ezine2: 50
forum1: 20
forum2: 15

So, as well as the ease of using an URL without having to set up another tracking campaign, you can now see at a glance the effectiveness of all these campaigns. If you had instead set up lots of individual campaigns you would then have to collate figures from many different areas of the tracking reports for comparison purposes.

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Ezine Everything
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EZine Everything
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Vancouver BC Canada

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